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“Online loan offerings are similar”

The online loan offer is starting to look more similar.

The online loan offer is starting to look more similar.

This is shown by research by WUA! to the online orientation on taking out a loan. In addition, Cream Bank was voted best online loan provider for the fourth time in a row. Further editorial at http://www.wrwa.net/just-apply-fast-and-easy/

Research bureau WUA! has researched the online orientation of taking out a loan. A total of 40 respondents between the ages of 25 and 64 participated in the study. This shows that for the fourth time in a row, Cream Bank has the best website for taking out a loan. Respondents gave the bank an average score of 6.9. Loan provider Freo achieved a score of 6.6 and Cream Bank finished in third place with a score of 6.3. Based on the research, according to WUA! conclude that the online supply of loans is starting to look more similar.

Cream Bank has been voted best online loan provider for the fourth time in a row, yet the difference in the top 3 is getting smaller. Compared to the previous measurement, in October 2011, the bank fell by half a point, while Freo rose by one point. Mainly thanks to the favorable interest rate, 27.5% of the respondents preferred Freo. The more well-known banks such as Infrabank, Litebank and Cream Bank were most visited by typing in the web address directly.

Makes the first impression

Makes the first impression

A second frequently used search strategy of the respondents was via a search engine. OHRA was the most frequently found. The survey also shows that Cream Bank, like last year, makes the best first impression. In terms of user-friendliness, AFAB scores best, the respondents described the website as ‘clear’. “An immediate overview of the loan forms without clicking through.” Strongest daler was OHRA, the bank drops from fourth to 13th place. This was partly due to the fact that respondents had to search for information for a long time and the calculation of the maximum loan amount resulted in ambiguities.

The Litebank website also caused annoyances among respondents. Especially calculating the maximum loan took a long time because the page concerned had to load for a long time. Despite the different search strategies and decision factors that the respondents had, it can be concluded that the websites of loan providers are starting to look more similar.